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January 2005
Remote Check Image Capture - Business Case Behind the Marketing Opportunity


We believe that remote check image capture will be the norm in the future. The challenge banks face today is deciding when to move. For some banks remote image capture can be a great business opportunity - one of those infrequent occasions to rewrite the competitive landscape to your advantage. It is the kind of opportunity that justifies the effort and risk.

Things have moved ahead in the last few months with large banks like Bank of America, Bank of New York, Mellon, M&I and Wachovia announcing pilots and/or the offering of a remote check image capture service to their business customers. At this point the total number of real business users is quite small, but the industry sense is that this is the first area in which banks will offer a new Check 21 enabled product. Makes us feel pretty good since that has been our position for a number of years.

Some banking companies are offering a remote capture service to both their own business customers, and to other banks who in turn offer it to their customers. These include: Zions / Net Deposit, BB&T / Creative Payment Solutions, First Horizon / First Deposit Plus, and M&I / AFS Direct Merchant. One commonality of these offerings is the use of a separate scanning device attached to a PC. One major manufacturer is reported to be developing a low cost standalone device for check imaging that avoids the potential problems of sharing a PC with other applications.

Banks looking to remote capture for cost savings, rather than a marketing opportunity, would be advise to monitor developments without making any significant commitment at this time. However, offering remote capture today can be cost justified, and we talk more about that later in the article. In the short term, offering remote capture may drive up the cost of check clearing because rather than being able to forward images and associated data for collection, substitute paper checks (IRDs) will need to be printed. As the industry moves to image clearing these added costs will disappear.

In our view, banks that should consider a more aggressive approach to remote image capture should have some of the following attributes in all or some of the markets they serve or would like to serve:

    • Want to grow business banking significantly;
    • Have customers and prospects that are not adequately served by the existing branch network;
    • Have cost of sales higher then peers and/or poorer customer retention rates;
    • Have convenience oriented customers who would be vulnerable to a remote capture offering from a competitor; and
    • Want to expand geographically into new business environments.

Some types of institutions having the above attributes are Internet banks, specialty banks with limited offices, banks with thin branch coverage, and banks entering new urban areas where the ability to expand is constrained by capital budget. It is not just an urban phenomenon, rural banks can extend their competitive reach into locals where a branch could not be justified.

Some of the factors to consider when making a business case for offering remote image check capture are:

    • Willingness of business customers to pay fees for convenience, which are more likely from customers in areas adequately served by branches;
    • Reduced cost of customer replacement that comes with improved customer retention and increases in average customer life;
    • Cost savings from using remote capture as a substitute for a bricks and mortar presence;
    • Increased close rates and reduced customer acquisition costs, particularly where remote capture can overcome objections to distance from
      branch, or the bank can be positioned as progressive and customer service oriented;
    • Ability to aggressively grow without margin erosion, which is particularly important when fixed costs are high or immediate growth is needed;
    • Customer site costs including scanner, PC, if required, and image software;
    • Increased bank expenses for distributing equipment and software to customers, answering operational non-banking questions, equipment for
      receiving image files, proving deposits and printing substitute checks, if required; and
    • Reduced or unchanged costs for operators proving deposits (automation should reduce), and long term lower processing costs from earlier image
      capture.

We have an evolving presentation on Check 21 Opportunities that among other topics looks at the business case for remote capture, both from the perspective of the bank and business customer. This includes looking at how offering a remote capture product might affect a bank's branching strategy for entering new urban business areas. Siting branches farther apart, and in exchange for accepting a little less market share in a given territory, increasing profitability and allowing more rapid geographic expansion within a given budget for new branches.

If you would like a copy of this presentation please contact Bob Popadic by calling 1-978-468-5855 or sending a e-mail to Rpopadic@LCGLLC.biz




RESEARCH

March 2011
Small and Home Busines Check Deposit Practices 2010-11 Survey Results


October 2007
Small Business RDC Survey Results


ARTICLES



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Some Small and Home Businesses Willing to Pay Large Premium for RDC

Small and Home Businesses Are Not All the Same – An RDC View

2011
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2010 Survey of Small and Home Business Check Deposit Practices Now Closed

2010
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CheckFaxRDC Compared to Other Remote Deposit Capture Solutions

2009
Looking Beyond the Averages When Offering RDC to Small and Home Businesses


2008
Oil Prices, Credit Crises - Alternate Routes to Remote Deposit Capture Growth


What will the role of branches be in 2015?

Remote Deposit Capture Creates Market Segmentation Opportunities


2006
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Small Business Already Have


2005
Small Business - A Remote Capture Opportunity

Remote Check Image Capture -  Business Case Behind the Marketing Opportunity

2004
Check 21 a Marketing Opportunity!


2003
Check 21 Act Passes Congress - Opportunities and Concerns


When Will Banks Get On

Board for Check Imaging?


Customer Relationship Management - Why Expectations Go Unmet


Recover from a Disaster or Risk Customer Attrition


Internet Attacks May Be the Least of Your Worries!

Losing the Paper Chase


2002
Fewer Checks to Be Written and Even Fewer to Be Posted

Depositing Checks from Your Office
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