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February 2008
Remote Deposit Capture Creates Market Segmentation Opportunities


Where a bank has superior offerings for specific market segments, RDC can enable the bank to serve customers throughout the country. These may be existing offerings or new offerings created to address the needs of segments inside and/or outside the bank's traditional trading area.

RDC is not a panacea. However, it is a way to remove the objection that the bank's branches are not convenient, provided in all other respects the banks offerings (product, price, and service) are attractive. When the potential customer is located somewhat beyond the traditional branch footprint, reducing routine branch visits through RDC may be sufficient to get the business. At greater distance, RDC must be supplemented by other means for replacing nearly all branch interactions.

Targeted segments predominately will come from a set of non-cash businesses. We have identified a set based on payment practices; and for each segment have data on the number of firms by employee size, average check size and number of checks handled. Identifying the most appropriate target segments for an individual bank would involve the following for each segment in the set:

   1. Determine the number of firms and where they are located (in existing markets, regional, national);
   2. Identify the unique banking and information needs of the segment;
   3. Determine the nature of competition (e.g. community banks, national players with generic offerings, players with industry
       specific offerings);
   4. Determine how well the segments needs are currently being met;
   5. Are there facilitators to getting to the market (e.g. industry associations, vendors to joint market with, etc.);
   6. For those segments that appear attractive, determine how well existing bank offerings fit segment needs, and what
       investment would be needed to make them acceptable/superior; and
   7. For the best target segments develop a business case.



RESEARCH

March 2011
Small and Home Busines Check Deposit Practices 2010-11 Survey Results


October 2007
Small Business RDC Survey Results


ARTICLES



2012
Some Small and Home Businesses Willing to Pay Large Premium for RDC

Small and Home Businesses Are Not All the Same – An RDC View

2011
Lighthouse Consulting Group, LLC Granted Patent for CheckFaxRDC Application

2010 Survey of Small and Home Business Check Deposit Practices Now Closed

2010
LCG Sets Up LinkedIn Small and Home Business Depositor Group

CheckFaxRDC Compared to Other Remote Deposit Capture Solutions

2009
Looking Beyond the Averages When Offering RDC to Small and Home Businesses


2008
Oil Prices, Credit Crises - Alternate Routes to Remote Deposit Capture Growth


What will the role of branches be in 2015?

Remote Deposit Capture Creates Market Segmentation Opportunities


2006
Fax Machines - Check Scanners
Small Business Already Have


2005
Small Business - A Remote Capture Opportunity

Remote Check Image Capture -  Business Case Behind the Marketing Opportunity

2004
Check 21 a Marketing Opportunity!


2003
Check 21 Act Passes Congress - Opportunities and Concerns


When Will Banks Get On

Board for Check Imaging?


Customer Relationship Management - Why Expectations Go Unmet


Recover from a Disaster or Risk Customer Attrition


Internet Attacks May Be the Least of Your Worries!

Losing the Paper Chase


2002
Fewer Checks to Be Written and Even Fewer to Be Posted

Depositing Checks from Your Office
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